The Purest Co Story
Bringing the best natural superfoods to you.
A Simple Idea - To Create Something Better
When our co-founder was looking to buy bird's nest for his then-pregnant wife, he realised that most of the ready-to-drink bird's nest products available were vague in their contents, nutritional value, sources and processes of their products.
Simple questions like how many grams of bird's nests used or where these bird's nests were from or information on the cleaning process could not be answered easily.
From The Beginning
This began a journey that took our founding team from Singapore to the fields of Sitiawan, Malaysia and bird houses of Medan, Indonesia in search of how to create the best products in the industry.
Re-Imagining the Industry
Using our experiences, we took a hard look at the nutrition industry, and realized there was a need for something better.
In 2019, The Purest Co was born to create superior products in the traditional superfoods industry, with an emphasis on product quality, transparency, and focus on the customer experience.
Our founder started the brand to create products for his then-pregnant wife, and it remains our guiding principle to this day - to create products great enough for our families, friends, and children.
Full disclosure on key ingredients, thorough due-diligence on our supply chains, and satisfaction guarantees are just some of the ways we are changing things up.
Products That Work
Working with nutritionists and food scientists, over the years we have developed many different innovative products that help heal, nourish and enhance health.
We are just getting started - inspired by the needs of our own families and friends, we continue to create products that change lives.