Our founder's mission began with his family in mind – imagining health boosters he'd be proud to offer his wife, children, parents, and even for his own daily routine. He wanted products that weren't just beneficial but were so delicious that everyone – from families to solo adventurers – would look forward to their daily dose.
That’s why we've crafted a line-up that not only prioritizes health but delights the taste buds too.
the purest co
at a glance
We're The Purest Co, a Singapore superfoods and wellness brand founded in 2019 by Justin Chiam and Stuart Ho. Today, our collagen drinks, slimming elixirs, Pre+Probiotic Melts and bird's nest are part of daily routines across Southeast Asia, Australia, New Zealand and North America.
- Office
- Our office is at 1008 Toa Payoh North, Singapore.
- Bestsellers
- Some of our bestsellers include Collagen Glow Berries, Collagen Glow Berries Zero, Sicilian Orange Slimming Elixir, Black Cherry Ceramide Elixir, Feminine Care Pre+Probiotic Melts and Feminine Care Pre+Probiotic Melts Halal.
- Customers
- We've served more than 200,000 customers.
- Awards
- Collagen Glow Berries won the Monde Selection Gold Quality Award 2025, Snow Tomato Glowjuice was named Best Skin Supplement 2025 by Her World x Guardian, and Shopee named us Brand of the Year in 2025 and 2026. See all our awards
- Lab tests
- We publish independent lab test reports for more than 40 of our products, covering heavy metals and microbes. See our lab test reports
- Where we make our products
- Our production partners in Taiwan and Malaysia hold FDA, HACCP and ISO 22000 certifications, and our own factory, PurestLabs in Johor Bahru, Malaysia, now makes our collagen and wellness powders. See inside PurestLabs
- Halal
- 12 of our products are Halal certified by JAKIM and the Taiwan Halal Integrity Development Association, including Collagen Glow Berries, Sicilian Orange Slimming Elixir and Marine Collagen Peptides. For all our products, we ensure that all ingredients are free from porcine-derived components. See the full list in our Help Center
- Where to buy
- You can buy our products on thepurest.co and our websites for other countries, at our official stores on Shopee, Lazada and TikTok Shop, and at selected Watsons, Guardian and Unity stores in Singapore.
- Guarantee
- Every eligible purchase comes with our 90-Day Money-Back Guarantee. See how it works in our Help Center
our experts
Jessie
Product Manager
Jessie, a Biomedical Science graduate from the International Medical University Malaysia, is a strong advocate for natural health. With over five years in the nutraceutical industry, she focuses on sourcing high-quality herbs to create enjoyable and effective supplements. She aims to improve the image of herbal remedies by making them pleasant daily drinks. Jessie keeps up with scientific advancements through global conferences and believes in natural remedies as a sustainable alternative to conventional medicine.
Shereen
Product Management Associate
Shereen, a Master's graduate in Pharmacy from Monash University, brings four years of research experience to product development. She focuses on translating scientific insights into thoughtfully formulated supplements, with a strong emphasis on quality and efficacy. Driven by a passion for evidence-based wellness, Shereen is dedicated to creating products that support sustainable, everyday wellbeing.
Sonia
Sports Nutritionist
Sonia is a sports nutritionist with over three years of experience helping national athletes and clients achieve peak performance. She graduated with distinction from The University of Sydney with a Bachelor of Science in Nutrition & Metabolism and earned an advanced diploma in sports nutrition from the Institute of Performance Nutrition. Her evidence-based approach involves creating personalized nutrition plans tailored to individual needs. Passionate about her field, Sonia stays current by attending conferences and engaging with the latest research.
Esther
Production Manager
Esther is a biotechnology graduate from Monash University with experience in nutraceutical manufacturing and quality assurance. As Production Manager, she oversees day-to-day manufacturing operations while applying a strong QA-driven approach to quality control, documentation, and regulatory compliance. Actively engaged on the factory floor, she works to establish efficient and compliant production systems that support consistent product quality as operations scale.